More from KUOW Business Skip Black Friday, Go Outside Says REI KUOW | By Allie Ferguson Published October 27, 2015 at 1:44 PM AKDT Twitter LinkedIn Email Listen • 6:42 KUOW Photo/Kara McDermott Spray Park, Mount Rainier. David Hyde talks to Kevin Paul Scott, co-founder of the branding agency ADDO Worldwide, about REI's announcement to close its stores on Black Friday.