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Starbucks Wants You Out Of The Line And Onto Your Phone

Customers line up at Starbucks, all the way outside.
Flickr Photo/oinonio (CC-BY-NC-ND)
Customers line up at Starbucks, all the way outside.

Starbucks is set to expand mobile ordering to its Pacific Northwest stores. KUOW's Kim Malcolm talks with retail analyst Brian Sozzi of Belus Capital Advisors about why the not-just-coffee company wants to move you out of the line and onto your phone.

Year started with KUOW: 2012