Sound Stories. Sound Voices.
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
You are on the KUOW archive site. Click here to go to our current site.

Big Pharma's Marketing Strategies

Sugar pills in a case
Flickr Photo/pig pog s

David Hyde talks with Natalie Mizik, University of Washington marketing professor, about how successful big pharmaceuticals are at marketing their products.

Year started with KUOW: 2004