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What The Starbucks' Race Campaign Says About Corporate Activism

Larenda Myres holds an iced coffee drink with a "Race Together" sticker on it at a Starbucks store in Seattle, Wednesday, March 18, 2015.
AP Photo/Ted S. Warren
Larenda Myres holds an iced coffee drink with a "Race Together" sticker on it at a Starbucks store in Seattle, Wednesday, March 18, 2015.

KUOW's Marcie Sillman talks with Nancy Koehn, a historian at Harvard Business School, about why more big businesses will have to take stands on political and social issues to keep customers coming back.