Sound Stories. Sound Voices.
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
You are on the KUOW archive site. Click here to go to our current site.

Does Starbucks #RaceTogether Initiative Make Business Sense?

Customers line up at Starbucks, all the way outside.
Flickr Photo/oinonio (CC-BY-NC-ND)
Customers line up at Starbucks, all the way outside.

Ross Reynolds speaks to branding consultant Kevin Paul Scott about the backlash to Starbucks' #RaceTogether initiative, and why it might still be a good idea.