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How We Live

Does Starbucks #RaceTogether Initiative Make Business Sense?

KUOW | By Ross Reynolds
Published March 19, 2015 at 1:28 PM AKDT
Customers line up at Starbucks, all the way outside.
Flickr Photo/oinonio (CC-BY-NC-ND)
Customers line up at Starbucks, all the way outside.

Ross Reynolds speaks to branding consultant Kevin Paul Scott about the backlash to Starbucks' #RaceTogether initiative, and why it might still be a good idea.
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Ross Reynolds
Year started with KUOW: 1987
See stories by Ross Reynolds