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Is The Seahawks Organization A Trademark Troll?

Seahawks Legion of Boom members Jeremy Lane, Earl Thomas and Richard Sherman show off the trophy at the Super Bowl parade last January. The organization wans to trademark "boom" and the number 12.
Flickr Photo/Bernie Zimmermann (CC-BY-NC-ND)
Seahawks Legion of Boom members Jeremy Lane, Earl Thomas and Richard Sherman show off the trophy at the Super Bowl parade last January. The organization wans to trademark "boom" and the number 12.

Marcie Sillman talks with linguist Ben Zimmer about the Seattle Seahawks'  bid to trademark the number 12 and the word "boom."