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The Tastemakers: Why Some Foods Trend And Others Don't

David Sax' book "Tastemakers."

Marcie Sillman talks with food writer David Sax about the evolution of food trends in North America. Sax has written the book, "The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue," which answers such questions as: Why are kale salads on every restaurant menu? And why has bacon moved from a breakfast item to become part of every meal, even dessert?