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99% Invisible: Movie Title Sequences

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Paramount Pictures
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Movie title sequences used to be boring: a mere list of movie stars and directors you had to sit through before the actual movie started.

Then, directors got smart. They started farming the work out to talented design teams. Today, we hear an episode of 99% Invisible on the unseen art of movie title sequences.

What's your favorite title sequence of all time? Listen to the staff of Seattle's Scarecrow Video describe their personal favorites:

and here's a video with a whole lot more of them to inspire you:

http://vimeo.com/20759580

Full list of stories from KUOW Presents, July 8: