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Advergaming: The Unregulated World Of Marketing To Kids

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Flickr Photo/Seth Werkheiser
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Regulation exits for television marketing aimed at children that mixes entertainment with advertising. That regulation does not exist for advergaming, a form of online entertainment that integrates advertising into a video game format.

These advergames are often targeted to children who at their age, have difficulty differentiating between advertising and other content.

Ross talks with Dr. Harris, a research scientist at Yale University who says parents often do not realize the many directions from which advertising is reaching their children.