Sound Stories. Sound Voices.
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations
You are on the KUOW archive site. Click here to go to our current site.

The Surprising Path Of Inspiration That Resulted In Those GEICO Caveman Ads

In 2003, Noel worked at an ad agency. Like everyone else at the agency, Noel wanted to work with high-profile, flashy clients like Apple. Then an insurance company hired the ad agency, and everyone, including Noel, hoped to avoid what looked like a boring job for a boring client. Of course, Noel got stuck working with the insurance company, trying to help them explain how simple it was to sign up for their insurance online. That insurance company was GEICO. And Noel’s work led to GEICO’s well-known caveman ads. In an interview titled "What Gave You That Idea?" with producer Starlee Kine, we're guided back through Noel's surprising, culturally rich path of inspiration. 

Other stories from KUOW Presents